A website for yourchiropractic practice.
Boosterpack ships your independent chiropractic practice, multi-DC clinic, decompression-and-rehab center or DC-attorney personal injury clinic a finished one-page site in minutes, built around the only thing that actually moves the needle in chiropractic 2026: a tap-to-call hero with your phone number bigger than your logo (because the back-locked-up framer at 5:47pm Friday is on a phone in distress mode and the practice whose website hides the phone number under three menu clicks loses the call to the local-pack neighbor whose hero is just "Call (555) 123-4567, $47 new-patient special with X-rays and decompression-treatment-if-you-are-a-candidate, walk-in or same-day, Aetna and BCBS direct-billed, open Saturday"), a $21 or $47 or $99 new-patient special in the hero with the line items broken out (consult, exam, digital X-rays, posture analysis, range-of-motion test, thermographic nerve scan or surface EMG depending on tier, and the first DRX9000 or Triton DTS spinal decompression treatment if you are a candidate, all named because the prospective patient who has been burned by a previous "free consultation" that turned into a $475 surprise first-visit bill is now searching for "honest chiropractor near me with transparent pricing" and the practice that names the $21 or $47 or $99 converts at three times the rate of the practice that hides "call for pricing" behind a Calendly), condition-specific landing pages for the actual searches that drive 80% of new-patient volume (sciatica, herniated disc, low back pain, neck pain, tension-type headache, migraine, TMJ, auto accident and personal injury, sports injury, pregnancy chiropractic with the Webster Technique, pediatric for colic and torticollis, post-surgical and disc-degeneration, scoliosis, plantar fasciitis), real Google Business Profile reviews pulled live (because GBP is 32% of local-pack ranking, 5 new reviews per week beats 50 from a year ago because review velocity is the single fastest-rising 2026 ranking signal, practices with 100+ photos receive 520% more calls than practices with under 10 photos, and practices below 4.0 stars are excluded from AI Overview recommendations entirely), insurance verification and cash-plan transparency in the hero (Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, Tricare, workers comp, auto med-pay all named with the live verification badge, typical copay $25 to $65 per visit, typical cash adjustment $55 to $95 per visit, packaged 12-visit cash plan $600 to $1200 which saves the patient $120 to $480 vs. pay-per-visit, all named honestly because the patient who has been burned by a previous "we will check your benefits and let you know" surprise is now searching for "chiropractor near me that takes my insurance" and the practice that names the carriers and the cash plans converts at twice the rate), an AI voice receptionist that catches the 35% of calls going to voicemail in the existing system and the 65% only answered during business hours (because the back-locked-up framer at 5:47pm Friday is calling, not waiting until Monday 9am, and the practice that captures that call wins not just the $21 new-patient visit but the average $1800 care plan over the next 8 weeks plus the auto-accident referral and the pregnancy-Webster referral that compound over the next ten years), care-plan e-commerce checkout in the hero (12-visit decompression-and-adjustment care plan $899 which is $75 per visit and HSA-eligible, 24-visit care plan $1499 which is $62 per visit, 36-visit maintenance plan $1899 which is $53 per visit, monthly wellness membership $99 to $179 with auto-renewal, family plan four members $299 per month, all configurable to your actual care-plan structure), a Webster Technique-certified DC roster with the ICPA cert numbers (because the woman 28 weeks pregnant with breech-positioned baby is actively searching "Webster Technique near me" and the practice that names the ICPA-certified DC closes at 90% rate), Diplomate American Chiropractic Board of Sports Physicians (DACBSP) credentials for the sports-injury page, Active Release Technique (ART) Full-Body or Upper-Extremity certification for the soft-tissue page, Cox Certified Provider credentials for Flexion-Distraction decompression for the lumbar-disc page, Graston Technique provider credentials for the IASTM page, Selective Functional Movement Assessment (SFMA) credentials for the running and gait page, FAKTR Certified Provider credentials for the post-surgical and rehab page, BFR (Blood Flow Restriction) Rehab credentials, McKenzie Method MDT credentials for the directional-preference disc page, and a checkout that pre-fills your ChiroTouch, Jane App, ChiroFusion, ChiroSpring, Genesis Chiropractic Software, Cliniko, Practice Fusion, zHealthEHR, ChiroHD, EZBis, EClinicalWorks Chiropractic, NextGen Chiropractic or Compulink Chiropractic with the patient name, the condition (sciatica, herniated disc, low back pain, neck pain, headache, auto accident with date of accident and attorney info, sports injury, pregnancy with weeks-pregnant tag, pediatric with child age, TMJ, scoliosis, post-surgical), the insurance carrier and plan tier (Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, Tricare, workers comp, auto med-pay, lien-based PI), the cash-plan flag (12-visit, 24-visit, 36-visit, monthly wellness, single-visit, family plan), the new-patient-special flag ($21, $47, $99), the X-ray-needed flag (driven by intake symptom checklist for red-flag screening), and the auto-accident timeline flag (date of accident, attorney involved yes/no, attorney name and contact, PIP eligibility flag for Florida) all attached to the chart from minute one. Start free.
Don't build.
Just publish.
Most builders throw you into a generic template. Boosterpack does it the other way around. You confirm your real content first, then AI drafts the copy, layout and design from those inputs.
The search
Find your practice on Google
Search your chiropractic practice in Google Maps or enter the details by hand. Boosterpack pulls your treatment-room and adjustment-table photos, address, hours (with weekend and evening hours emphasized because back pain does not respect business hours), DC credentials with state license numbers and graduation institution (Palmer, Logan, Life, Northwestern Health Sciences, National University of Health Sciences, Cleveland, Texas Chiropractic College, Sherman, New York Chiropractic, Parker, Southern California University of Health Sciences), Diplomate certifications (DACBSP for sports, DABCO for orthopedics, DABCN for neurology, DABCI for internal disorders, DACNB for chiropractic neurology, DABCA for acupuncture), technique credentials (Diversified, Activator Methods, Gonstead, Thompson Drop, Sacro-Occipital Technique SOT, Cox Flexion-Distraction, Active Release Technique ART, Graston, McKenzie Method MDT, Webster Technique for pregnancy via ICPA, BFR Rehab, FAKTR), the conditions you specialize in (sciatica, herniated disc, low back pain, neck pain, headache, auto accident, sports injury, pregnancy, pediatric, TMJ, scoliosis), and the best of your real Google Business Profile reviews so the back-locked-up framer at 5:47pm Friday sees the trust signals on the first scroll, not buried under "Our Mission and Values".
The inputs
Phone, new-patient special line items, insurance accepted, cash plans, real reviews
Enter only the details that a chiropractic prospect actually needs: your live-answer phone number with AI voice receptionist for after-hours (placed bigger than your logo because the back-locked-up framer at 5:47pm Friday is on a phone in distress mode), your new-patient special tier ($21 or $47 or $99, with the exact line items broken out: consult, exam, digital X-rays, posture analysis, range-of-motion test, thermographic nerve scan or surface EMG depending on tier, and the first DRX9000 or Triton DTS spinal decompression treatment if the patient is a candidate, all named because hiding it costs the trust battle), your insurance carriers accepted with live verification (Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, Tricare, workers comp, auto med-pay, PI lien-based), your typical copay range ($25 to $65 per visit), your typical cash-pay adjustment fee ($55 to $95 per visit), your packaged care-plan pricing (12-visit decompression-and-adjustment plan $899 which is $75 per visit and HSA-eligible, 24-visit care plan $1499 which is $62 per visit, 36-visit maintenance $1899 which is $53 per visit, monthly wellness membership $99 to $179 with auto-renewal, family plan four members $299 per month), your DC roster with each DC license number, graduation institution, years in practice, Diplomate certifications, technique certifications and Webster ICPA cert number where applicable, your decompression equipment (DRX9000 with the 88.9% Shealy success-rate citation, Triton DTS, Hill DT, Kennedy KDT, Antalgic-Trak), your auxiliary modalities (Class IV laser, low-level laser therapy LLLT, ultrasound, electrical muscle stimulation EMS, interferential current IFC, mechanical traction, intersegmental traction, hot and cold therapy, cervical and lumbar traction tables), your X-ray equipment (digital X-ray with the radiology safety note, 3D imaging, MRI referral network if not in-house, posture analysis with the surface EMG and thermographic scanner if applicable), your associated services (massage therapy with LMT credentials, acupuncture with LAc credentials, nutrition counseling, weight loss including GLP-1 adjacent positioning if applicable, exercise rehab and corrective exercise, custom orthotics like Foot Levelers), your service area zip codes, your payer-mix breakdown (insurance percentage, cash percentage, PI percentage, workers-comp percentage), and your ChiroTouch, Jane App, ChiroFusion, ChiroSpring, Genesis Chiropractic Software, Cliniko, Practice Fusion, zHealthEHR, ChiroHD, EZBis, EClinicalWorks Chiropractic, NextGen Chiropractic or Compulink Chiropractic integration link.
The style
Pick a look that says fourth-generation family practice or modern decompression-and-rehab center, not corporate medspa-clinic chain
Trusted family wellness practice (warm earth tones with deep navy, the look of the family-owned chiropractic practice that has been on the same block since 1987 and where the second-generation DC is on the floor every day adjusting his original patients’ grandchildren). Modern decompression-and-rehab center (clean white and clinical teal, the look of the boutique decompression-and-rehab center that does DRX9000 with Class IV laser therapy and ART soft-tissue and the data-driven outcome tracking that the chronic-low-back patient who has tried everything is actively searching for). Sports performance and rehab (matte black and signal red, the look of the sports-chiropractic clinic that does ART, Graston, Selective Functional Movement Assessment SFMA, FAKTR, BFR Rehab, dry needling and the high-performance assessment that the CrossFit, marathon, triathlon and weightlifting community is searching for). Pregnancy and pediatric specialist (soft sage and warm cream, the look of the Webster-Technique-certified pregnancy and pediatric practice that does ICPA pediatric, Webster for breech presentation, lactation-and-tongue-tie referral, pelvic-floor coordination and the new-mother demographic that drives 60% of mommy-blogger word-of-mouth referrals). Auto-accident and personal-injury clinic (deep slate and confident gold, the look of the DC-led PI clinic that works on a 100% lien basis, has DACBO Diplomate credentials for orthopedics, generates AMA 5th Edition impairment ratings for attorney demand packages, and partners with 30+ attorneys in the metro area for direct referrals). Wellness and corporate-employer clinic (cool white and forest green, the look of the wellness-and-corporate-employer practice that contracts with corporate-wellness HR programs, Tesla, SpaceX, Google, Apple, and Salesforce on-site days, and offers maintenance and prevention as a subscription product). Boosterpack generates options that read as "real local chiropractic practice with real DCs, real Webster ICPA certifications, real DACBSP DACBO Diplomate credentials, real DRX9000 or Triton DTS decompression equipment, real Google reviews and real GBP photos", not "lead-gen middleman shell page that sells your call to the highest-bidding actual practice".
The launch
Publish, take same-day calls in 60 seconds, push seasonal new-patient pushes and care-plan promos by chat
Site live, hosted by us. Back-to-school season starting and you want a "kids and student-athlete" promotion up by Monday 6am? Open the chat, type "add back-to-school banner: free spinal screening for K through 12 and college student-athletes this week, posture analysis included, scoliosis screening for ages 10 to 18 (early-detection window), call (555) 123-4567 to book by Friday September 5". Done. Open enrollment season at the local employers (Tesla, SpaceX, Boeing, Lockheed, Northrop Grumman, Raytheon, Lockheed Martin) means the corporate-wellness referral spike is starting and you want a "use your new-year HSA-FSA dollars before December 31" banner up? "Add HSA-FSA banner: 12-visit decompression-and-adjustment care plan $899 ($75 per visit), HSA and FSA eligible, perfect for using year-end dollars, no rollover after December 31, call (555) 123-4567". Done. The local university just hired a new sports medicine staff and you want to update the team page? "Add team member: Dr. Sarah Chen, DC, DACBSP, ART Full-Body Certified, Selective Functional Movement Assessment Level 2, McKenzie Method MDT, joined 2026, sports performance and post-surgical rehab specialist". Done. The site updates in seconds, in every language at once.
Built around the new-patient-special-transparency problem, the insurance-vs-cash trust problem, the after-hours-call-capture problem, the condition-specific-page problem, and the care-plan-checkout-in-the-hero problem, not the pretty-stock-photo-of-a-spine-graphic problem
Most independent chiropractic practices in 2026 have five specific problems that no generic Wix, Squarespace, HighLevel or even ChiroTouch-included-website template solves. The new-patient-special-transparency problem (the prospective patient who has been burned by a previous "free consultation" that turned into a $475 surprise first-visit bill is now searching for "honest chiropractor near me with transparent pricing" and the practice that names the $21 or $47 or $99 new-patient special with the exact line items broken out converts at three times the rate of the practice that hides "call for pricing" behind a Calendly). The insurance-vs-cash trust problem (the patient who has been burned by a previous "we will check your benefits and let you know" surprise wants the carriers accepted, the typical copay range, the cash-pay adjustment fee, and the packaged 12-visit cash plan all named in the hero, and the practice that does it converts at twice the rate of the practice that hides the answer behind a phone-tag insurance verification call). The after-hours-call-capture problem (35% of incoming calls go to voicemail in the existing chiropractic-office voicemail system and only 65% are answered during business hours, the back-locked-up framer at 5:47pm Friday is calling, not waiting until Monday 9am, and the practice that captures that call with an AI voice receptionist wins not just the $21 new-patient visit but the average $1800 care plan over the next 8 weeks plus the auto-accident referral and the pregnancy-Webster referral that compound over the next ten years). The condition-specific-page problem (the patient searching "sciatica treatment" wants a sciatica-specific page with the symptom checklist, the typical 6-to-12-visit decompression care-plan structure, the cash and insurance pricing, and the success-rate evidence, not a generic "Services" page that lists everything in three bullet points and the practice that ships condition-specific pages for sciatica, herniated disc, low back pain, neck pain, headache, auto accident, sports injury, pregnancy with Webster, pediatric, TMJ, and scoliosis captures the entire long-tail organic-search funnel). And the care-plan-checkout-in-the-hero problem (the patient who has decided to commit to a 12-visit decompression-and-adjustment care plan wants to pay for it with one tap on her phone with HSA-FSA eligibility, not call back during business hours and play phone tag with the front desk, and the practice that ships care-plan e-commerce in the hero converts the decision-stage patient at twice the rate). The solution is not a prettier hero photo of a spine graphic. The solution is the phone number bigger than the logo with AI voice receptionist for after-hours, the $21 or $47 or $99 new-patient special with line items in the hero, insurance carriers verified live in the hero, condition-specific landing pages for the actual searches, care-plan checkout in the hero, real Google reviews pulled live, and the appointment landing in your ChiroTouch, Jane App, ChiroFusion, ChiroSpring or Genesis Chiropractic Software with the condition, insurance, cash-plan and auto-accident-attorney info already attached. Wix and Squarespace cannot do any of this without three plugins, two integrations and a $4500 custom build. Boosterpack ships it all by default.
Tap-to-call hero with AI voice receptionist for the 35% going to voicemail
Industry data: 35% of incoming calls to chiropractic practices go to voicemail and only 65% are answered during business hours. The back-locked-up construction-framer at 5:47pm Friday is calling, not waiting until Monday 9am, and the practice that captures that call wins not just the $21 or $47 or $99 new-patient visit but the average $1800 12-visit care plan over the next 8 weeks plus the auto-accident referral when his coworker rear-ends a Camry next month plus the pregnancy-Webster referral when his wife gets to 28 weeks. Boosterpack ships a tap-to-call hero with your phone number rendered bigger than your logo, a one-tap dial action that fires Apple Pay-style on iOS and dialer-intent on Android with zero friction, an AI voice receptionist that picks up the after-hours and overflow calls (screens the chief complaint with a structured intake checklist: location of pain, duration, recent injury or accident, prior chiropractic care, current medications, insurance carrier, urgency and pain scale 1 to 10), books the new-patient visit directly into your ChiroTouch, Jane App, ChiroFusion, ChiroSpring or Genesis Chiropractic Software with the chief complaint, the new-patient-special flag, the insurance verification flag, and the auto-accident-attorney flag all populated, sends an SMS confirmation with the parking instructions and the digital intake-forms link, and routes red-flag symptoms (severe night pain, unexplained weight loss, fever, bowel-or-bladder dysfunction, progressive neurological deficit) to your DC for immediate triage. Industry data confirms 10x to 30x ROI for AI voice receptionists in chiropractic practices.
$21 or $47 or $99 new-patient special with line items in the hero
The prospective patient who has been burned by a previous "free consultation" that turned into a $475 surprise first-visit bill is now searching for "honest chiropractor near me with transparent pricing" and "chiropractor new patient special". The practice that names the special with the exact line items broken out converts at three times the rate of the practice that hides "call for pricing" behind a Calendly form. Boosterpack ships your new-patient-special tier in the hero ($21 or $47 or $99 configurable) with the exact line items broken out and the regular-price comparison shown ($21 new-patient special including consult, exam, posture analysis, and range-of-motion test, regular price $185, you save $164; $47 including consult, exam, digital X-rays if medically necessary, posture analysis, and range-of-motion test, regular price $285, you save $238; $99 including consult, exam, digital X-rays, posture analysis, range-of-motion test, thermographic nerve scan or surface EMG, doctor report-of-findings, and the first DRX9000 spinal decompression treatment if you are a candidate, regular price $475, you save $376). The transparency closes the trust battle on the first scroll, the price-anchor framing makes the special feel like the only logical choice, and the line-item breakout pre-qualifies the patient (the $99 tier filters for the disc-decompression candidate; the $21 tier filters for the wellness-and-maintenance prospect; the $47 tier is the default new-patient discovery offer).
Condition-specific landing pages that capture 80% of new-patient organic search
Industry data: most chiropractic practices fail by using a single "Services" page listing everything in three bullet points rather than targeting specific patient searches. The patient searching "sciatica treatment near me" wants a sciatica-specific page with the symptom checklist (sharp pain radiating from low back down through buttock and leg, numbness or tingling in foot, weakness in calf or ankle, worsening with sitting and bending, often unilateral), the typical care-plan structure (6 to 12 visits decompression-and-adjustment), the cash and insurance pricing transparency, the DRX9000 spinal decompression evidence base citing Shealy clinical study with the 88.9% success-rate methodology disclosure, and the patient testimonials (the "they got me out of a herniated L5-S1 disc and I avoided a $50000 surgery" stories). Boosterpack ships condition-specific landing pages by default for sciatica, herniated disc and DRX9000 spinal decompression, low back pain (the leading cause of disability worldwide per WHO 2023), neck pain and cervical strain, tension-type and cervicogenic headache, migraine prevention, TMJ disorder, auto accident and personal injury (with state-specific PIP disclosure where applicable), sports injury with ART soft-tissue and Selective Functional Movement Assessment, pregnancy chiropractic with the Webster Technique and the breech-presentation evidence, pediatric chiropractic for colic and torticollis, scoliosis screening (the early-detection window 10 to 18 that pediatricians under-screen), plantar fasciitis with custom-orthotic referral, post-surgical rehab and FAKTR, and disc-degeneration with regenerative-medicine adjacent positioning. Each page captures a specific high-intent search query and converts the long-tail organic-search funnel.
Insurance verified live in hero plus cash-plan checkout (the trust-and-conversion lever)
The patient who has been burned by a previous "we will check your benefits and let you know" surprise is now searching for "chiropractor near me that takes my insurance" and "cash chiropractor near me with transparent pricing", and the practice that names the carriers accepted, the typical copay range, the cash-pay adjustment fee, and the packaged 12-visit cash plan all in the hero converts at twice the rate of the practice that hides the answer behind a phone-tag verification call. Boosterpack ships insurance verification live in the hero (Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, Tricare, workers comp, auto med-pay, lien-based PI all named with the live-verification badge that pulls from your PVerify, Inovalon Avality, AccuReg, eClaimStatus or your ChiroTouch insurance verification module so the patient sees her actual $25 to $65 copay before the visit), typical copay range named in the hero ($25 to $65 per visit, with the deductible disclosure for HDHP plans), cash-pay adjustment-fee transparency ($55 to $95 per visit, named honestly because the cash patient who has been burned by a previous "we will work with you on cash pricing" wants to know exactly what she will pay), packaged care-plan checkout (12-visit decompression-and-adjustment plan $899 which is $75 per visit and HSA-eligible, 24-visit care plan $1499 which is $62 per visit, 36-visit maintenance $1899 which is $53 per visit, monthly wellness membership $99 to $179 with auto-renewal, family plan four members $299 per month), Stripe one-time and recurring checkout with HSA-FSA card support and Apple Pay or Google Pay one-tap purchase, and the auto-renewal subscription compliance with state laws (California SB 313, New York General Business Law section 527-a, Vermont H 593) so the practice is not exposed to a class-action over deceptive auto-renewal.
Real Google Business Profile reviews pulled live (the local-pack ranking moat)
Google Business Profile is approximately 32% of local-pack ranking signals for chiropractors, review velocity is the single fastest-rising 2026 ranking signal (5 new reviews per week beats 50 from a year ago, businesses with 200+ reviews are most likely to hold top-3 positions, review signals account for approximately 20% of local-pack rankings up from 16% in 2023), practices with 100+ photos receive 520% more calls than practices with under 10 photos, practices below 4.0 stars are excluded from AI Overview recommendations entirely, and the top-3 local-pack captures roughly 70% of clicks on a "chiropractor near me" search. Boosterpack pulls your real Google reviews live (not the four cherry-picked testimonials with stock-photo headshots that the patient detects in three seconds), with the rating, review count, the most recent review with the actual patient name (or first name and last initial for HIPAA compliance), the actual review text (filtered for the "Dr. Smith got me out of a herniated L5-S1 disc and I avoided a $50000 surgery" stories that close), the response from the DC showing you actually engage (Google tracks response rate as a ranking signal and the practice that responds to every review within 24 to 48 hours ranks higher than the practice that ignores them), the review-velocity badge ("32 new reviews in the last 30 days, 4.94-star average"), and a one-tap "leave us a Google review" path post-visit that compounds the local-pack ranking moat against the competitor down the street.
Push seasonal new-patient pushes, care-plan promos and condition-specific banners by chat
Back-to-school season starting and you want a "kids and student-athlete" promotion up by Monday 6am? Boosterpack lets you push it from your phone in the chat between back-to-back patient visits ("add back-to-school banner: free spinal screening for K through 12 and college student-athletes this week, posture analysis included, scoliosis screening for ages 10 to 18 in the early-detection window, call (555) 123-4567 to book by Friday September 5", done in fifteen seconds). Year-end HSA-FSA-spending season starting? "Add HSA-FSA banner: 12-visit decompression-and-adjustment care plan $899 ($75 per visit), HSA and FSA eligible, perfect for using year-end dollars before they expire December 31, call (555) 123-4567". Done. Auto-accident season starting (winter rear-end accidents spike December through February in cold-weather metros)? "Add auto-accident banner: same-day appointments for accident victims, 14-day window for Florida PIP eligibility $10000, lien-based payment for represented patients, AMA 5th Edition impairment rating for attorney demand packages, partner with 30+ attorneys, call (555) 123-4567". Done. New Webster-Technique-certified DC joining the team? "Add team member: Dr. Sarah Chen, DC, DACBSP, Webster Technique ICPA Certified cert number 12345, ART Full-Body, joined 2026, pregnancy and pediatric specialist". Done. The chat keeps a clean revision log so a wrong promo can be rolled back in a tap, and the price changes are atomic so a half-applied update never leaves $99 on the home page and $79 on the services page at once.
Is Boosterpack right for you?
Start free, upgrade when you're ready.
Start free and get a finished chiropractic practice site, hosted on a Boosterpack subdomain. Upgrade to Plus to connect your own domain (yourchiropractic.com), remove the Boosterpack badge and unlock more chat edits per month at the "push back-to-school screening banner Monday 6am, update HSA-FSA banner October 1, add new Webster-certified DC to team page Tuesday morning" pace of a real practice owner. Boosterpack Plus starts at {boosterpackPlusMonthlyPrice}/mo. Compared to paying ChiroTouch $259 to $499/mo per provider, Jane App $139/mo first provider plus $79/mo additional, ChiroFusion $99 to $129/mo per provider, ChiroSpring $159 to $299/mo, Genesis Chiropractic Software $97 to $189/mo, plus $500 to $2000 a month for a chiropractic-vertical agency website plus the $4500 to $18000 custom build, the first-year math is obvious, and you keep the ChiroTouch, Jane App, ChiroFusion, ChiroSpring or Genesis Chiropractic Software EHR you already pay for (Boosterpack feeds it).
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Common questions
How much does a chiropractor website cost in 2026?
Free to start with Boosterpack. The free plan ships a finished chiropractic practice site on a Boosterpack subdomain with a tap-to-call hero, AI voice receptionist for after-hours, a $21 or $47 or $99 new-patient special in the hero with line items, condition-specific landing pages for sciatica, herniated disc, low back pain, neck pain, headache, auto accident, sports injury, pregnancy with Webster, pediatric, TMJ and scoliosis, real Google Business Profile reviews pulled live, insurance verification live in the hero, and care-plan e-commerce checkout. The Plus plan is what you need to connect your own domain (yourchiropractic.com), remove the Boosterpack badge and unlock more chat edits per month, and starts at {boosterpackPlusMonthlyPrice}/mo. Compare with a typical chiropractic-vertical agency website at $4500 to $18000 build plus $500 to $2000 a month maintenance, a chiropractic-specific website builder like Perfect Patients, ChiroMatrix or ChiroPraise at $300 to $1500 a month, plus your ChiroTouch $259 to $499/mo per provider, Jane App $139 to $218/mo, ChiroFusion $99 to $129/mo or Genesis Chiropractic Software $97 to $189/mo EHR. Boosterpack is the marketing front-door that feeds your EHR, not the replacement, so you do not pay twice.
How much does a chiropractor cost in 2026?
In 2026 a typical chiropractic visit in the United States runs: insurance copay $25 to $65 per visit (with most major insurers including Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Tricare, and many state Medicaid plans covering chiropractic), cash-pay adjustment $55 to $95 per visit, packaged 12-visit decompression-and-adjustment care plan $600 to $1200 which is $50 to $100 per visit and HSA-FSA eligible, packaged 24-visit care plan $1100 to $1800, monthly wellness-and-maintenance membership $99 to $179, family plan four members $299 per month, new-patient initial visit (consult, exam, digital X-rays if medically necessary, posture analysis, range-of-motion test, doctor report-of-findings) regular price $185 to $475, new-patient special $21 to $99, single DRX9000 spinal decompression treatment $75 to $150, packaged 20-visit DRX9000 decompression protocol $2500 to $5500. Boosterpack puts your specific pricing in the hero so the prospective patient self-qualifies in three seconds.
What is the new-patient special and which tier should I offer ($21 vs $47 vs $99)?
The new-patient special is a discounted initial-visit offer that is the single biggest conversion lever for new-patient acquisition in chiropractic. The three industry-standard tiers are: $21 new-patient special (consult, exam, posture analysis, and range-of-motion test, regular price $185, designed as the wellness-and-maintenance discovery offer for the general-symptom prospect, lowest barrier and highest-volume tier, ideal for the family-wellness practice in a high-population-density urban area), $47 new-patient special (consult, exam, digital X-rays if medically necessary, posture analysis, and range-of-motion test, regular price $285, the default new-patient discovery offer for most practices, ideal for the general low-back-pain or neck-pain prospect), $99 new-patient special (consult, exam, digital X-rays, posture analysis, range-of-motion test, thermographic nerve scan or surface EMG, doctor report-of-findings, and the first DRX9000 spinal decompression treatment if you are a candidate, regular price $475, designed as the disc-decompression candidate-screening tier for the herniated-disc or chronic-sciatica prospect, ideal for the decompression-and-rehab specialty practice). The right tier depends on your patient demographics and care-plan structure. Boosterpack ships all three configurable in the hero so you can A/B-test which tier converts best for your market.
What is DRX9000 spinal decompression and what is the success rate?
DRX9000 (and similar systems Triton DTS, Hill DT, Kennedy KDT, Antalgic-Trak) is a non-surgical spinal decompression therapy that uses computer-controlled axial-distraction protocols to create negative intradiscal pressure, allowing herniated or bulging disc material to retract and nutrient-rich fluid to be drawn into the disc to promote healing. A typical DRX9000 protocol is 20 visits over 6 to 8 weeks, often combined with manual chiropractic adjustment, Class IV laser therapy, electrical muscle stimulation, and rehabilitative exercise. The 88.9% success-rate claim cited in clinical literature comes from a Shealy and Borgmeyer clinical study and similar follow-up studies, with the methodology disclosure that success was defined as at least 50% reduction in pain on a Visual Analog Scale at 90-day follow-up. Insurance coverage for DRX9000 varies (Medicare and most commercial insurers reimburse manual decompression code 97012 mechanical traction at low rates while not separately reimbursing computer-controlled decompression as a higher-tier service, which is why most practices structure DRX9000 as a cash-pay or HSA-FSA-eligible packaged care plan $2500 to $5500 for the full 20-visit protocol). Boosterpack ships a herniated-disc and DRX9000 landing page with the Shealy success-rate citation, the methodology disclosure, the HSA-FSA-eligible care-plan checkout, and the candidate-screening intake form (filters for true disc herniation candidates vs. inappropriate referrals like cauda equina syndrome or post-surgical fusion patients) so the practice converts the right prospect at the right tier.
Should I take insurance, go cash-only, or do hybrid in 2026?
Hybrid is the dominant 2026 model for most independent chiropractic practices. Insurance-only practices face the reimbursement squeeze (Medicare reimburses CPT 98940 manipulation at roughly $30 to $35, commercial insurers in the $35 to $60 range, with Medicare Advantage plans driving lower reimbursement and increased prior-authorization burden), making the per-visit revenue economics challenging at high volume. Cash-only practices avoid the billing burden but require strong value communication and a higher-acquisition-cost marketing strategy because the cash patient is less price-elastic and harder to acquire. Hybrid combines insurance acceptance for the major carriers (Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Tricare, workers comp, auto med-pay, and PI lien-based) with transparent cash-plan options for the under-insured, the high-deductible-health-plan patient who has not yet hit her deductible, the maintenance-and-wellness patient who has exceeded her annual visit limit, the patient who wants additional services beyond what insurance covers (massage therapy, nutrition counseling, custom orthotics, advanced modalities, decompression beyond the insurance-covered manual-traction code), and the family-plan patient who wants a packaged-and-discounted recurring membership. Boosterpack ships insurance verification live in the hero plus packaged cash-plan e-commerce checkout in the hero so the practice can serve both payer types from the same site.
What is the Webster Technique and do I need it for pregnancy chiropractic?
Webster Technique is a specific chiropractic adjustment protocol designed to balance the maternal pelvis and reduce intrauterine constraint during pregnancy. It is most commonly sought by women with breech-presentation babies (typically diagnosed at the 28-week ultrasound) who want to optimize the chance of spontaneous version to vertex presentation before the obstetrician schedules a planned cesarean section at 39 weeks. The Webster Technique certification is administered by the International Chiropractic Pediatric Association (ICPA) and requires a multi-module training and clinical evaluation. The pregnancy and pediatric-chiropractic patient demographic drives 60% of mommy-blogger and word-of-mouth referrals in many practices, and the Webster Technique-certified DC is the search query that the 28-week-pregnant woman with a breech baby is actively searching for ("Webster Technique near me" or "chiropractor for breech baby near me"), with high-intent and high-conversion characteristics. Boosterpack ships a pregnancy chiropractic landing page with the Webster Technique disclosure, the ICPA cert number for each Webster-certified DC, the breech-presentation evidence-base disclosure (with the methodology note that the Webster Technique is a chiropractic adjustment intended to balance the pelvis and the patient should consult her obstetrician for any decisions about delivery method), the pelvic-floor and round-ligament-pain content, and the lactation-and-tongue-tie referral network for postpartum continuity.
How do I work with personal injury attorneys and lien-based PI cases?
Personal injury chiropractic on a lien-based payment model is one of the highest-revenue-per-patient business models in chiropractic. The patient pays $0 upfront, the attorney holds a lien from the eventual settlement proceeds, and the chiropractor receives payment when the case settles (typical case timeline 11.4 months average, with 30% taking over a year). To do PI well: get DACBO (Diplomate American Chiropractic Board of Orthopedics) credentials for the demand-package documentation gravitas, generate AMA 5th Edition impairment ratings for the attorney demand-package narrative, deliver 48-hour report turnaround for the attorney who needs the documentation for settlement negotiations, offer same-day or same-week appointments for attorney referrals, communicate directly with the attorney without front-desk gatekeepers, document causation between the accident and the injury rigorously to meet the "reasonable medical probability" legal standard, distinguish new injuries from pre-existing conditions clearly, and in Florida specifically begin treatment within the 14-day PIP window to qualify for the $10000 Personal Injury Protection benefits. Boosterpack ships an auto-accident-and-PI landing page with the lien-based payment model disclosure, the DACBO credential display, the AMA 5th Edition impairment-rating capability, the 48-hour rapid-report turnaround promise, the state-specific PIP disclosure (Florida 14-day, New York no-fault, Michigan no-fault, Pennsylvania choice no-fault, etc.), the attorney-partnership-network display (showing the 30+ attorney partners in the metro), and the patient-attorney-info intake field that captures the attorney name and contact for the chart from minute one.
Will my chiropractor website rank on Google for "chiropractor near me" or "sciatica treatment [city]" in 2026?
Boosterpack lays the foundations that local chiropractic SEO needs (clean meta titles like "Chiropractor in [city] | [Practice name] | Webster-certified, DRX9000 decompression, $47 new-patient special, Aetna and BCBS accepted", structured local-business and medical-business schema, FAQPage schema for the AI Overview snippets, NAP consistency with your Google Business Profile, sub-two-second mobile load, your city, "chiropractor", "chiropractic", "sciatica", "herniated disc", "spinal decompression", "DRX9000", "auto accident", "Webster Technique", "neck pain", "low back pain", "headache" all named in H1s and H2s with question-style subheadings that match how patients search and ChatGPT, Gemini, Claude and Perplexity answer). Local ranking for chiropractic is heavily influenced by Google Business Profile optimization (32% of local-pack ranking signals), review velocity and rating (5 new reviews per week beats 50 from a year ago, businesses with 200+ reviews are most likely to hold top-3 positions, review signals account for approximately 20% of local-pack rankings), GBP photos (practices with 100+ photos receive 520% more calls than practices with under 10 photos), GBP weekly posts (most practices ignore this free feature), GBP categories (Chiropractor, Pain Management, Sports Medicine Physician, Pediatric Chiropractor, Pregnancy Chiropractor all named correctly because the GBP-category mismatch costs the local-pack rank), and local-pack signals (77% of patients research healthcare providers online before booking, 76% of local searches result in a same-day visit or call, the top-3 local-pack captures roughly 70% of clicks, expect initial map-pack appearances within 8 to 16 weeks and consistent organic patient flow within 9 to 18 months, and practices below 4.0 stars are excluded from AI Overview recommendations entirely). The 60-second-response moat compounds the rank moat (the practice whose phone answers in 60 seconds with a real human or AI voice receptionist gets the GBP review faster, which lifts the local-pack ranking, which feeds more 60-second-answered calls).
How do I show DC license, Diplomate certifications, Webster certification and technique credentials on the site?
On a dedicated team and credentials page with each DC license number and graduation institution (Palmer College of Chiropractic, Logan University College of Chiropractic, Life University College of Chiropractic, Northwestern Health Sciences University, National University of Health Sciences, Cleveland University, Texas Chiropractic College, Sherman College of Chiropractic, New York Chiropractic College, Parker University College of Chiropractic, Southern California University of Health Sciences, University of Western States, University of Bridgeport School of Chiropractic, D\u2019Youville School of Chiropractic), Diplomate certifications (DACBSP for sports physician, DABCO for orthopedics, DABCN for neurology, DABCI for internal disorders, DACNB for chiropractic neurology, DABCA for acupuncture, with the cert number and link to the awarding board for verification), technique certifications (Diversified, Activator Methods Advanced Proficiency, Gonstead Clinical Studies Society Diplomate, Thompson Drop, Sacro-Occipital Technique SOT, Cox Technic Certified Provider for Flexion-Distraction, Active Release Technique ART Full-Body or Upper-Extremity or Lower-Extremity certified, Graston Technique provider, McKenzie Method MDT credentialed, Selective Functional Movement Assessment SFMA Level 1 or 2, FAKTR Certified Provider, BFR Rehab credentialed, Webster Technique ICPA Certified with the cert number for pregnancy practitioners), state license number with the link to the state chiropractic board for verification, professional liability insurance (NCMIC, OUM Chiropractor Insurance, ChiroSecure, ProAssurance, Berxi), years in practice, post-graduate continuing education hours per renewal cycle, and any state-specific specialty designations. Boosterpack ships the team-and-credentials page component with DC, Diplomate, technique, and Webster ICPA badges, the state-board direct-link block, and the awarding-board direct-link block by default so the trust battle is won at the credentials-page scroll.
Do I need a separate page for each condition like sciatica, herniated disc, neck pain and auto accident?
Yes. The patient searching "sciatica treatment near me" wants a sciatica-specific page with the sciatica symptom checklist (sharp pain radiating from low back down through buttock and leg, numbness or tingling in foot, weakness in calf or ankle, worsening with sitting and bending and improving with walking, often unilateral), the typical 6-to-12-visit decompression-and-adjustment care-plan structure, the cash-and-insurance pricing transparency, and the patient testimonials (the "they got me out of a herniated L5-S1 disc and I avoided a $50000 surgery" stories). The patient searching "auto accident chiropractor near me" wants an auto-accident-specific page with the lien-based payment model, the state-specific PIP disclosure, the 48-hour report turnaround, the AMA 5th Edition impairment rating capability, the attorney partnership network, and the same-day appointment promise. The patient searching "Webster Technique near me" wants a pregnancy-chiropractic page with the Webster Technique disclosure, the ICPA cert number for the Webster-certified DC, the breech-presentation evidence base, the pelvic-floor content, and the round-ligament-pain content. Boosterpack ships per-condition landing pages by default for sciatica, herniated disc and DRX9000 spinal decompression, low back pain, neck pain and cervical strain, tension-type and cervicogenic headache, migraine, TMJ, auto accident and personal injury, sports injury with ART and SFMA, pregnancy with Webster, pediatric for colic and torticollis, scoliosis screening for ages 10 to 18, plantar fasciitis, post-surgical rehab and FAKTR, and disc degeneration, each with the condition-specific symptoms, pricing, evidence base and CTAs.
Can I integrate ChiroTouch, Jane App, ChiroFusion, ChiroSpring or Genesis Chiropractic Software for scheduling and EHR?
Yes. Paste in the embed or API key for ChiroTouch (with the AI-powered Rheo documentation that reduces charting time by up to 92%), Jane App (with the best-in-class online booking and 24/7 patient self-scheduling), ChiroFusion (with the 30-second SOAP notes and free unlimited electronic claims with auto-payment posting), ChiroSpring (with the cloud-first chiro-specific workflow), Genesis Chiropractic Software (with the insurance-and-billing-heavy reimbursement focus), Cliniko, Practice Fusion, zHealthEHR, ChiroHD, EZBis, EClinicalWorks Chiropractic, NextGen Chiropractic, or Compulink Chiropractic, and the booked appointment lands in your existing EHR with the patient name, the condition (sciatica, herniated disc, low back pain, neck pain, headache, auto accident with date of accident and attorney info, sports injury, pregnancy with weeks-pregnant tag, pediatric with child age, TMJ, scoliosis, post-surgical), the insurance carrier and plan tier (Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, Tricare, workers comp, auto med-pay, lien-based PI), the cash-plan flag (12-visit, 24-visit, 36-visit, monthly wellness, single-visit, family plan), the new-patient-special flag ($21, $47, $99), the X-ray-needed flag, and the auto-accident timeline flag (date of accident, attorney involved yes/no, attorney name and contact, PIP eligibility flag for Florida) all attached to the chart from minute one. If you do not have an EHR yet, the built-in scheduling covers it (with the tap-to-call hero, the new-patient special with line items, the insurance verification, the care-plan checkout, the AI voice receptionist) and exports clean to one when you upgrade.
Can I sell care plans and monthly wellness memberships on the site?
Yes. Care plans and monthly wellness memberships are the single highest-revenue-per-patient business model in chiropractic and the strongest loyalty and LTV lever for 2026. Typical care-plan packages: 12-visit decompression-and-adjustment plan $899 which is $75 per visit and HSA-FSA-eligible, 24-visit care plan $1499 which is $62 per visit, 36-visit maintenance plan $1899 which is $53 per visit, 20-visit DRX9000 spinal decompression protocol $2500 to $5500, monthly wellness membership $99 to $179 per month with auto-renewal (typically 2 to 4 visits per month plus discounts on additional visits, modalities and products), family plan four members $299 per month (covering 8 to 12 visits per month across the family with priority scheduling). Boosterpack ships care-plan e-commerce checkout by default with Stripe one-time and recurring billing, HSA-FSA card support and Apple Pay or Google Pay one-tap purchase, the package-comparison table, the customer portal where the patient tracks remaining visits and care-plan-balance status, the auto-renewal email confirmation that complies with state subscription-renewal-disclosure laws (California SB 313, New York General Business Law section 527-a, Vermont H 593, Colorado HB22-1265), and the integration that pre-fills the care-plan-member status into your ChiroTouch, Jane App, ChiroFusion, ChiroSpring or Genesis Chiropractic Software so the care-plan-balance flag is on the chart from minute one.
Can I connect my own domain like yourchiropractic.com or [city]chiropractor.com?
Yes, on the Plus plan. SSL automatically included. The site stays hosted by us but is served on your domain, so patients never see boosterpack.xyz in the address bar. Email forwarding through your registrar continues to work as before. If you already had a site on Wix, Squarespace, GoDaddy, HighLevel, GoHighLevel, WordPress, Perfect Patients, ChiroMatrix, ChiroPraise, Inception Online Marketing, Identifid, or one of the chiropractic-vertical-specialist agencies, the migration is "type your old domain, point the DNS, done in fifteen minutes". The EHR-vendor patient portal (yourpractice.chirotouch.com or yourpractice.janeapp.com or similar) can keep running in parallel as the patient-portal endpoint while your real domain does the local-traffic capture and the tap-to-call hero with new-patient-special offer.
Is the chiropractor website mobile-friendly and tap-to-call optimized on mobile?
Yes. Over 76% of local healthcare searches happen on mobile and the back-locked-up framer at 5:47pm "chiropractor near me open now" search is on a phone propped sideways against a truck. Boosterpack ships mobile-first layouts with the phone number rendered bigger than the logo and a one-tap dial action that fires Apple Pay-style on iOS and dialer-intent on Android with zero friction, the $21 or $47 or $99 new-patient-special line items thumb-scrollable, the insurance-verification badge one-tap to live verification with PVerify or Inovalon Avality or your ChiroTouch verification module, the care-plan checkout that completes in three taps with Apple Pay or Google Pay or HSA-FSA card and the auto-renewal subscription confirmation, the condition-specific landing pages mobile-responsive with pinch-to-zoom on the symptom diagrams and inline video playback for the DC explainer videos, the appointment booking that completes in three taps with the chief-complaint and insurance-carrier intake fields, the real Google Business Profile reviews pulled live mobile-responsive, sub-two-second load on 4G (53% of mobile visitors leave if pages take over 3 seconds, sub-two seconds is the modern bar for chiropractic local-pack ranking), and a click-to-text fallback for the millennial patient who would rather text "my back is locked up, can I see Dr. Chen tomorrow morning" than call.
Your tap-to-call hero with AI voice for after-hours, your $21 or $47 or $99 new-patient special with line items, your insurance verification live in the hero, your condition-specific pages for sciatica and herniated disc and auto accident and Webster pregnancy, your care-plan checkout, your real Google reviews, your DC and Webster ICPA and DACBSP DACBO credentials all deserve to be in the hero. Finally a site that gets the 5:47pm Friday "chiropractor near me open now" back-locked-up search.
Start from your Google Business Profile or import your service menu. In minutes you have a finished chiropractic practice site with a tap-to-call hero (phone number bigger than the logo, AI voice receptionist for the 35% going to voicemail), $21 or $47 or $99 new-patient special with line items (consult, exam, digital X-rays, posture analysis, range-of-motion test, thermographic nerve scan, doctor report-of-findings, and the first DRX9000 spinal decompression treatment if you are a candidate), insurance verified live in the hero (Aetna, Anthem BCBS, Cigna, UnitedHealthcare, Humana, Medicare, Medicaid, Tricare, workers comp, auto med-pay, lien-based PI, with typical $25 to $65 copay disclosure), cash-pay adjustment-fee transparency ($55 to $95 per visit), packaged care-plan checkout (12-visit decompression-and-adjustment plan $899 which is $75 per visit and HSA-FSA-eligible, 24-visit plan $1499, 36-visit maintenance $1899, monthly wellness membership $99 to $179, family plan $299), condition-specific landing pages (sciatica, herniated disc and DRX9000 with the Shealy 88.9% citation, low back pain, neck pain, headache and migraine, TMJ, auto accident with state-specific PIP disclosure and AMA 5th Edition impairment-rating capability, sports injury with ART and SFMA, pregnancy with Webster Technique ICPA cert numbers, pediatric, scoliosis, plantar fasciitis, post-surgical rehab), DC roster with state license, graduation institution, Diplomate certifications (DACBSP, DACBO, DABCN, DABCI), technique certifications (Diversified, Activator, Gonstead, Cox, ART, Graston, McKenzie, SFMA, FAKTR, BFR, Webster ICPA), real Google Business Profile reviews pulled live, and a checkout that pre-fills your ChiroTouch, Jane App, ChiroFusion, ChiroSpring, Genesis Chiropractic Software, Cliniko, Practice Fusion, zHealthEHR, ChiroHD or EZBis EHR. Live, on your own domain when you want, and ready for the next 5:47pm Friday "chiropractor near me open now" Google search.
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